Wildpackers – Gastonize

Wildpackers is a personal project that takes place in social media: Instagram and YouTube.
Alternative travel and lifestyle is what we promote in this project.
Offering entertainment with a series of documentaries of our trips and spreading sustainability conscience, promoting projects that explore alternative ways to live.
A young and adventurous project that connects with those who are not satisfied with the routine of modern life in a city. They can discover new ways of living life to the fullest and taking care of the environment while enjoying our content.

Wildpackers is a platform for those who seek the wildness. Those that crave for challenge and adventure.
A community for backpackers and travelers that feel every person as a part of their own pack.

The logo is a minimal and friendly icon that represents the W of Wildpackers in the form of a backpack brooch. A familiar item for our audience that connects the brand to their most adventurous trips backpacking around the world. Its form remembers of a smiling Tiki mask, a sacred element that was used to protect tribal communities in the Polynesian culture. This last feature links the concept of the brand to its community purpose and the alternative (wild) lifestyle that Wildpackers promotes through its content.

Being social media the means for this project to exist, the graphic style bets on a modern approach.
This logo design inspires to use a flat and geometrical language for graphic material. Illustrations and motion graphics are made to create a fun and dynamic communication.
The color palette gathers the most soothing colors of the sunset and lets them groove together creating a vibrant summer mood.

For merchandise purposes the logo also gives the opportunity to play around in different artistic styles and go along with other elements related to the theme.
Here there is an example of an artwork created to be screenprinted on t-shirts.

Below you can find a video reel of the content created for Wildpackers.
Photography and video standards where made to create the visual identity of the brand according with the color palette created for the graphic style.

Social media feed design and content creation guidelines were made for this project to keep its branding cohesive in every sense.
Below this text you’ll be able to scroll through the YouTube profile and Instagram feed of Wildpackers. If you wish to take a closer look, clicking on the mockups will take you to the content.