Illustration for Holika festival 2019

Holika is a music event for young adults and teenagers.
The scene shows the main stage of the event immersed in the landscape of Navarra.
The mountains and the iconic rock formation in the middle of the composition give undeniable context to the audience that this will happen in their state.
The tropical elements and the color palette give a hint that it will happen during summer.

The elements were created to stand out the new image of the festival and to be applicable in different formats for all purposes.
One of its most important uses is social media and the posts to announce the artists attending the event, an animation and a special design was made for that.
A night version of the illustration was applied to differentiate daytime artists from the electronic (darker) artists that were attending during the night.

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Big prints were made to frame the main stage of the event.